Communication design for higher education and the common good.
Carnegie Mellon University, “Inspire Innovation”
Garnering support for innovative education and research
Our identity design for this $1 billion campaign uses unexpected spots of bright color to energize the university’s signature Bodoni. The campaign casebook adds a bold ‘We’ to “Inspire Innovation”, creating opportunities to convey Carnegie Mellon’s trailblazing initiatives in classrooms and research labs via examples, photos, and stories.
The ‘We’ became a recognizable campaign identifier too, as we repeated it in donor reports and ads. Inspire Innovation has reached and exceeded its goal.