Communication design for higher education and the common good.
City Theatre
Identity
Season Brochure
Website
Young Playwrights Contest
Signage
A thriving urban theater promotes its productions.
Hailed by the New York Times as “Pittsburgh’s most innovative theater,” City Theatre is the place to see fresh new plays by world class artists in the city.
We created a brand identity to reflect the theater’s creative and contemporary edge. For over ten years, we've extended the brand through subscription brochures, play posters, direct mail campaigns, event collateral, and website, contributing to a 100% subscription increase and 30% attendance increase.