Communication design for higher education and the common good.
Near West Theatre
Articulating a theatre’s role in the community.
Cleveland’s Near West Theatre is both a quality venue for the arts and a community center for people of all ages. The new identity’s distinctive shape, echoing a street sign, speaks of the intersection of theatre and neighborhood that defines Near West. The multiple color versions of the logo make for an ever-changing, unexpected identity that reflects their habit of reinterpreting classic plays with unpredictable twists.