Communication design for higher education and the common good.
University of Pittsburgh School of Law
A law school repositioned
Applicants understood Pitt Law’s “Best Value” ranking, but other outstanding strengths weren’t getting their due. We strategized with a committed Pitt Law team and writer Chris O’Toole to turn this around. The new Viewbook’s confident messaging and high-impact layouts showcase innovative curriculum, distinguished legal scholars, and location advantages. Importantly, the core messages and graphic attitude serve to establish a confident new brand identity for the school.