Communication design for higher education and the common good.
Revitalizing Pittsburgh’s riverfront.
Three Rivers Park is a grand, urban-scale park following the riverfronts of downtown Pittsburgh. The park aims to reconnect Pittsburghers with their rivers, formerly blocked by industry and railroads.
The logo alludes to the shape of Fort Pitt, the 18th-century British outpost at the confluence of the Monongahela, Allegheny, and Ohio rivers that gave Pittsburgh its name. Additional graphic elements of water and leaf shapes combine to form a strong symbol that appears throughout the park.
Together with architectural collaborator Strada, we designed a series of 10 on-trail map signs. Sign materials suggest Pittsburgh’s industrial heritage.