Communication design for higher education and the common good.
Updating a classic brand.
Roanoke College’s new suite of Admissions publications re-interprets their beloved “Classic for Tomorrow” brand with a strong emphasis on tomorrow. Bold headlines exhort prospects to action, new messaging highlights Roanoke’s differentiators, and lively photo collages provide a gestalt of the academic community and stunning campus. Writer Andrea Jarrell crafted brand identity messaging, and photographer Jason Jones caught the action.