Communication design for higher education and the common good.
UPMC Shadyside Hospital
Celebrating 130 years of community care.
UPMC Shadyside Hospital’s re-designed lobby created the ideal location for A History of Caring, a historical exhibit about this leading medical institution.
The 45-foot permanent exhibit charts the hospital’s admirable history through archival images, stories of major medical advances, and the biographies of important personalities. We divided the exhibit into important eras in the hospital’s story, each marked with a bright red introductory panel that gives the visitor an overview of events to come.