Aaron Easler - Landesberg Design

Aaron brings a strategy-led approach to brand identity, campaign development, and visual systems, with an emphasis on clarity, longevity, and audience connection. His work translates complex business and cultural challenges into design that is purposeful, human, and built to endure.

Aaron has led creative direction for a range of widely recognized consumer brands, playing a key role in the revival of Iron City Beer & IC Light and contributing to brand work for other beloved Pittsburgh institutions including Turner’s Dairy, Millie’s Ice Cream, and Iron Born Pizza. His experience spans brand refreshes, packaging systems, integrated campaigns, and digital design, often guiding projects from early strategic framing through execution and rollout.

Collaborative and detail-driven, Aaron works closely with clients and teams to develop visual languages that balance rigor with personality. He is particularly interested in building brands that feel authentic to their history while positioning them confidently for what comes next.

Education

I went to Edinboro University for graphic design with a one-year hiatus at Grove City, where I majored in economics and gained a greater appreciation for how much I love design. Edinboro’s design program was embedded in a rigorous fine arts curriculum that constantly forced me out of my comfort zone and challenged me to apply design thinking across various media. The professors were all uniquely excellent, and my extremely talented peers always pushed me to be better.

Other identities:

Iteration addict, pretend chef, armchair philosophizer, low-risk adrenaline junkie