Coastal Community Foundation

Coastal Community Foundation Brand Identity

Coastal Community Foundation of South Carolina’s Charleston-centric bridge symbol created misperceptions about CCF’s reach and scale. Leadership sought a redesign to communicate sophisticated grantmaking, regional impact, and authentic qualities: welcoming, inclusive, trustworthy. The new identity implies stability and partnership while reinforcing the memorable initial shorthand. The core wave visual works well at all sizes, offers endless creative variation, and ties together CCF’s affiliates. The redesigned website echoes the brand identity and exhorts visitors to ‘Be the reason why…”