Pittsburgh Bike Share

POGOH Branding

This fresh rebrand of Pittsburgh’s bikeshare system encourages residents to embrace biking as a fun, active, and accessible way to navigate a city defined by its hills and valleys. Landesberg conceived the new name, vibrant logo, and bold designs for bikes and kiosks, signaling a major investment in the system and making it clear that this is biking reimagined. With a focus on joy, transportation, and exercise, POGOH invites the community to hop on and enjoy the ride.