Pittsburgh Bike Share
POGOH Identity
An upbeat rebrand invites Pittsburgh residents to hop along for a ride with POGOH, positioned as a fun, active, and accessible way to get from point A to point B in a city known for its challenging terrain. The new name and logo, and the eye-catching bikes and kiosks clearly communicate a huge jump in investment and improvement across the bikeshare system, and reinforce the irresistible appeal of biking for joy, transportation, and exercise.
