Riverlife

Shore Thing Branding

Shore Thing is a bold new venture from Riverlife: a modular, barge-based platform for dynamic experiences on Pittsburgh’s riverfront. Part playground, part performance space, part pop-up surprise — this floating venue drifts between moments of inspiration, experimentation, and connection. Landesberg was enlisted to name the project, then created a welcoming brand built on vibrant color, lively typography and pattern, and upbeat, playful wordplay.

Shore Thing logo
Photo of the Shore Thing installation from the shore, with the Pittsburgh skyline in the background.
Shore Thing signage, including the shipping container, schedule, and donor area
Shore Thing logo in motion
Shore Thing website, showing the homepage and an event listing for a musical act
Instagram posts teasing the project
Shore Thing social posts, including Here's the Thing, Oh Buoy rain delay, and Pittsburgh City of Barges
Instagram weekly schedule
Shore Thing brand guidelines pages, showing the logo, color, typography, voice and pattern.