Sustainable PGH Identity
Sustainable PGH’s brand identity—in use since 1998—reflected outdated perceptions of what sustainability means. The new brand identity reminds audiences that the three pillars of sustainability—environmental, economic, and social—must move forward in harmony. Intersecting paths permeate the extended brand, emphasizing the complex connections that contribute to a sustainable, thriving region. An updated messaging platform replaces insider jargon with a new voice that challenges and empowers audiences to become advocates for equitable health and prosperity.