Texas Tech University

Talkington College

The Talkington College of Visual and Performing Arts is the beating heart of Texas Tech University. Tasked with designing recruiting materials that would showcase Talkington’s close-knit, creative community and introduce Lubbock as an arts mecca, we developed the tagline “Vastly different”— a reference to the expansive opportunity that awaits, to the Texas-sized talent and ambition of Talkington’s students, and of course to the vast open spaces of west Texas. The Viewbook provides a vibrant visual overview of the College’s philosophy; pairing it with a brochure detailing the prospect’s intended area of study creates a personalized package.