University of Massachusetts Amherst

UMass Magazine

University of Massachusetts Amherst brought us on board to redesign UMass, with the goal of producing an enlivened new format that could be successfully handed off to their in-house team of designers. We helped the editorial team to retool the content mix and sequence, create new content areas, and put Features front and center—creating a unique and irresistible page-turning rhythm. A new online version of the magazine ensures UMass is built for the future.