Joe Petrina - Landesberg Design

Since joining Landesberg in 1998, Joe’s work for clients such as the University of Pittsburgh School of Medicine, Carnegie Library of Pittsburgh, Case Western Reserve University, and Reed Smith has earned national attention. His book design for The Carnegie Hero Fund’s centennial appeared in the prestigious Communication Arts Design Annual. Joe has a reputation for creating strong, inventive design solutions and giving clarity to complex information.

The most important thing you’ve learned in your career?

I’m torn here: 1) Change the x-acto blade before you cut. 2) Ask questions.

If I could magically acquire a new skill, I’d…

Being tall.