Joe Petrina - Landesberg Design

Since joining Landesberg in 1998, Joe’s work for clients such as the University of Pittsburgh School of Medicine, Carnegie Library of Pittsburgh, Case Western Reserve University, and Reed Smith has earned national attention. His book design for The Carnegie Hero Fund’s centennial appeared in the prestigious Communication Arts Design Annual. Joe has a reputation for creating strong, inventive design solutions and giving clarity to complex information.

Best piece of design advice ever:

Advice: Never include a concept or idea in your design presentation that you wouldn’t want selected (you know the outcome here).

Country of origin and what drew me to Pittsburgh:

I’m from a small town Level Green, about 30 min. from town. Pittsburgh has a creative energy and quirkiness that’s real and comfortable.