Michael Artman
President
A favorite piece of design is …
Lance Wyman’s identity for the ’68 Olympic Games. There will never be another logo that incorporates the Olympic rings with such elegance, because it likely violates all the rules of brand standards. It absolutely shows that “breaking the rules” can have a huge payoff, if done with an expert’s touch. The extensions respect Mexico City’s heritage without appropriating the culture, and the system was one of the first to consider the “universal” language of iconography.
Other identities
NPR listener. Hockey enthusiast. Aspiring photographer. Hobbyist outdoorsman.