The most important thing you've learned in your career?


My "tombstone" typeface:

Serif would be Berkeley Old Style. Sans Serif would be Futura. Both have an aesthetic I find appealing. I had a type teacher at PC tell me that there are basically 15-20 classic typefaces and all the rest are either derivatives or fads. These two were on his list — if it’s for eternity I’d like it to be a classic.